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Best Smart TV for 2023: Top Picks With Roku, Google and More for Every Budget

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If you’re in the market for a new smart TV, look no further. Almost all TVs these days have smart features, allowing streaming movies from Netflix and Disney Plus without a separate device. However, it can be hard to know which TVs’ smart features are the best. Many manufacturers partner with established brands like RokuAmazon and Google, which means they’ll all be different when it comes to being “smart.” 

Our TV reviews take smart TV systems into account, but we think that picture quality for the money is usually more important when purchasing a new TV. That’s because you can always “replace” the TV’s built-in system with a good streaming device, most of which cost less than $50. The exception is for budget TVs, where the price of the streaming device could make up a significant percentage of the cost — for this list, unlike our main best TVs list — we weighted the importance of the smart TV system higher for budget models we had reviewed

Our list below is generally arranged in order of which TVs provide the best picture for the money, but we also note how much we like (or dislike) the built-in smart TV system. 

David Katzmaier/CNET

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How does CNET test smart TVs?

Our TV reviews follow a rigorous, unbiased evaluation process honed over nearly two decades of TV reviews. Our primary TV test lab has specialized equipment for measuring light and color, including a Konica Minolta CS-2000 spectroradiometer, a Murideo Sig-G 4K HDR signal generator and an AVPro Connect 8×8 4K HDR distribution matrix. We use Portrait Displays CalMan Ultimate software to evaluate every TV we review. In every CNET TV review, three or more similar TVs are compared side by side in various lighting conditions playing different media, including movies, TV shows and games, across a variety of test categories, from color to video processing to gaming to HDR. Our reviews also account for design, features, HDMI input and gaming compatibility and other factors.

When specifically evaluating smart TV performance, we use all of the major features available on the platform and note how they stack up against the competition. Our metrics include: overall platform ease-of-use, effective layouts and design, search capabilities, privacy settings, the number of apps and their performance, and the overall speed and reliability of the system.

TV FAQs

We’ll post the answers to commonly asked TV questions below. If you have any others, feel free to reach out on Twitter (@dkatzmaier), or by clicking the little envelope icon on my CNET profile page.

What’s the best smart TV system for streaming?

At CNET our favorite is Roku for its simplicity, while Google TV is our runner-up for its impressive integration with other Google services such as Google Photos and YouTube TV. Samsung TV’s system is our third choice, with Amazon Fire TV and LG left as some of our least favorite options.

In any case we don’t consider the built-in smart TV system that important, because you can always connect a streaming device to any TV.

What about Amazon Fire smart TVs?

Amazon makes a full range of smart TVs that run on their Fire operating system. The Fire TV platform is not one of our favorites because of the fact that ads are featured prominently throughout. We just don’t appreciate the TV becoming a giant rotating billboard for content or ads when in screensaver mode. In addition, we’ve found other TVs tend to have better picture quality than most Fire TVs. 

The Toshiba M-Series Fire TVs seem like they could buck this trend. We’ve yet to review one, but will update this list when we do. 

Do smart TVs come with Alexa and Google?

Many smart TVs come with some kind of voice assistant. All Amazon Fire TVs come with Alexa built in, while Sony, TCL and Hisense TVs that run on Google’s operating system offer Google Assistant. Many new Samsung and LG TVs come with both Google Assistant and Amazon Alexa built-in as well. Roku TVs and Vizio TVs, meanwhile, respond to voice commands but don’t work with Alexa or Google Assistant.

On most of these TVs you’ll need to speak into the remote to use voice commands, but some also respond to hands-free “Alexa” or “Hey Google” wake words, just like a smart speaker. And many TVs can also be paired with a smart speaker, such as an Echo Dot or Google Nest Mini, to receive voice commands.

How big a TV should I get?

In our opinion bigger is better, and your money is best spent on large screen sizes rather than a slight upgrade in image quality. The answer also depends on room size and seating distance: If you have a big room and sit farther away, you’ll want a bigger TV. The answer also depends on room size and seating distance.

How do I get the best TV sound?

Most TVs sound terrible because their thin cabinets don’t have room for decent-size speakers or bass. If you want to get good sound you should buy an external audio system. Even an inexpensive soundbar will deliver much better audio quality than a TV’s built-in speakers. The Roku Streambar is a good example of a device that integrates a streaming system with a soundbar into one product. 

More home entertainment recommendations 

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