Score Breakdown
Taste/results 7/10Value 8/10Recipe variety 10/10Healthiness 8/10
Pros
- Massive selection of meal kit recipes
- Meals are easy to prepare
- Ingredients arrived fresh
- Budget-friendly if you’re cooking for four
Cons
- Recipes aren’t as interesting or unique as some other meal-kit companies
- Not as many healthy recipes as others
- $10 charge for shipping
HelloFresh is the most popular meal kit service in America, with more weekly subscribers than Blue Apron, Home Chef and Sunbasket combined. But does that mean it’s also the best meal kit service? HelloFresh offers a massive menu of weekly recipes, often as many as 60 to choose from, and competitive prices with plans that start at around $8 per serving — EveryPlate and Dinnerly are the only cheaper meal kit services — but all those stats don’t mean much if the food isn’t tasty.

HelloFresh was one of the original meal kit companies, launching in Germany a year before Blue Apron. Let’s see how the 12-year-old service holds up in 2023.
Here’s everything you need to know about HelloFresh and my honest review of the service from top to bottom. If you do decide to give HelloFresh a shot, this service has one of thebest meal kit deals, amounting to 16 free meals across your first four deliveries.
How HelloFresh works
Before we dive in, here’s how the service works. As HelloFresh is a meal-kit delivery service, you’ll be doing a good amount of the work here, but all the fresh ingredients you need to execute dinner will arrive in one box, preportioned and ready to cook. You won’t have to do any shopping or measuring when you tackle a HelloFresh meal kit, but know you will have to do some light prep, chopping, mixing and cooking.

A look at HelloFresh’s meal categories.
- Meat & Veggies: The most basic plan featuring a variety of recipes and meals.
- Family Friendly: Easy-to-prepare and kid-approved recipes.
- Quick and Easy: Meals that take 30 minutes or less.
- Veggie: Plant-based meals that are vegetarian but not always vegan.
- Fit & Wholesome: Meal kits that are around 650 calories or less per serving.
- Pescatarian: Meal kits and recipes featuring seafood and no meat.
There is some crossover in meal kits each week from the various meal plans, but choosing one of these umbrella categories helps HelloFresh filter out the best recipes for you and your dinner goals. The more narrow the meal plan — such as pescatarian or veggie — the fewer options you’ll have each week. The plans are also priced the same no matter which meals you select, save for a few gourmet options that incur an upcharge.

HelloFresh pricing at a glance.
With HelloFresh, you pay by the serving, which is customizable from week to week, but it generally breaks down to about $9 per serving for two people or $9 if you’re ordering for four, plus $10 for shipping per box. For a family of four to receive three nights’ worth of meals would be $124.87 per week.
With most plans clocking in at $9 per serving, HelloFresh lands in the middle of the pack along with Home Chef and Blue Apron, but skews toward the budget-friendly end of things. Only EveryPlate and Dinnerly are significantly less expensive, but you can certainly find pricier ones such as Green Chef and Sunbasket with gourmet offerings and organic ingredients for a higher cost per week.
HelloFresh pricing
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Recipes per week | Cost per serving (2-person plan) | Cost per serving (4-person plan) |
---|---|---|
2 | $12.49 | $9.79 |
3 | $9.99 | $9.49 |
4 | $9.79 | $9.29 |
5 | $9.70 | $9.29 |
6 | $9.79 | $9 |