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HelloFresh: Our Honest Review – CNET

Score Breakdown

Taste/results 7/10Value 8/10Recipe variety 10/10Healthiness 8/10

Pros

  • Massive selection of meal kit recipes
  • Meals are easy to prepare
  • Ingredients arrived fresh
  • Budget-friendly if you’re cooking for four

Cons

  • Recipes aren’t as interesting or unique as some other meal-kit companies
  • Not as many healthy recipes as others
  • $10 charge for shipping

HelloFresh is the most popular meal kit service in America, with more weekly subscribers than Blue Apron, Home Chef and Sunbasket combined. But does that mean it’s also the best meal kit service? HelloFresh offers a massive menu of weekly recipes, often as many as 60 to choose from, and competitive prices with plans that start at around $8 per serving — EveryPlate and Dinnerly are the only cheaper meal kit services — but all those stats don’t mean much if the food isn’t tasty.

hellofresh box hellofresh box

HelloFresh was one of the original meal kit companies, launching in Germany a year before Blue Apron. Let’s see how the 12-year-old service holds up in 2023. 

David Watsky/CNET

Here’s everything you need to know about HelloFresh and my honest review of the service from top to bottom. If you do decide to give HelloFresh a shot, this service has one of thebest meal kit deals, amounting to 16 free meals across your first four deliveries.

How HelloFresh works

Before we dive in, here’s how the service works. As HelloFresh is a meal-kit delivery service, you’ll be doing a good amount of the work here, but all the fresh ingredients you need to execute dinner will arrive in one box, preportioned and ready to cook. You won’t have to do any shopping or measuring when you tackle a HelloFresh meal kit, but know you will have to do some light prep, chopping, mixing and cooking. 

A look at HelloFresh's meal categories. A look at HelloFresh's meal categories.

A look at HelloFresh’s meal categories. 

HelloFresh/Screenshot by David Watsky/CNET

  • Meat & Veggies: The most basic plan featuring a variety of recipes and meals.
  • Family Friendly: Easy-to-prepare and kid-approved recipes.
  • Quick and Easy: Meals that take 30 minutes or less.
  • Veggie: Plant-based meals that are vegetarian but not always vegan.
  • Fit & Wholesome: Meal kits that are around 650 calories or less per serving.
  • Pescatarian: Meal kits and recipes featuring seafood and no meat. 

There is some crossover in meal kits each week from the various meal plans, but choosing one of these umbrella categories helps HelloFresh filter out the best recipes for you and your dinner goals. The more narrow the meal plan — such as pescatarian or veggie — the fewer options you’ll have each week. The plans are also priced the same no matter which meals you select, save for a few gourmet options that incur an upcharge. 

HelloFresh pricing at a glance. HelloFresh pricing at a glance.

HelloFresh pricing at a glance. 

Screenshot by David Watsky/CNET

With HelloFresh, you pay by the serving, which is customizable from week to week, but it generally breaks down to about $9 per serving for two people or $9 if you’re ordering for four, plus $10 for shipping per box. For a family of four to receive three nights’ worth of meals would be $124.87 per week.

With most plans clocking in at $9 per serving, HelloFresh lands in the middle of the pack along with Home Chef and Blue Apron, but skews toward the budget-friendly end of things. Only EveryPlate and Dinnerly are significantly less expensive, but you can certainly find pricier ones such as Green Chef and Sunbasket with gourmet offerings and organic ingredients for a higher cost per week.

HelloFresh pricing

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What are HelloFresh meals like?

Of all the meal kits companies competing for your attention, HelloFresh bills itself as one of the easiest and most approachable. While there are some “gourmet” options in each week’s menu, most of HelloFresh recipes are simple to execute, with most taking 30 minutes or less from start to finish. 

Some HelloFresh meals you’ll find are fun twists on a classic, such as meatballs with a spicy, creamy “firecracker” sauce or turkey street cart-style bowls. But most are familiar dishes like spaghetti bolognese, creamy mushroom cavatappi, chicken tacos and meatloaf. HelloFresh has the most meal choices of any service — as many as 60 to choose from each week — and that includes plant-based options like vegan bulgogi bowls as well as premium seafood selections such as chimichurri barramundi and roasted trout.

organic beef package organic beef package

You can add meat to certain meals or upgrade to organic beef or chicken for an added cost.

David Watsky/CNET

How easy are these meal kits to prepare?

HelloFresh meal kits are mostly simple to make and that’s by design. With lots of tossed pasta dishes, tacos and pan-seared meats with easy-to-prepare sides, the most technical skill you’ll need on a regular basis is some basic chopping, working a frying pan over the stovetop or boiling water. The most involved meal I made was meatloaf, which required a bit of chopping and mixing prep, but was effortless overall.

Read more: Best Seafood Delivery Services for 2023

HelloFresh recipe cards and support materials 

While the printed directions that accompanied each recipe were neat, organized and clear, there were times when the directions could have gone an extra step to explain certain things in better detail. Specifying which sort of frying pan to use would be helpful, for instance, or how to tell if the pan is actually hot enough to drop the fish or pork loin in. Novice cooks would likely benefit from a bit more explanation, and I’d suggest reading through the instructions once before turning on the stove.

beef soup beef soup

The spicy beef soup (aka chili) was super fast, simple and satisfying.

David Watsky/CNET

Mushroom, parmesan and tomato risotto: This is one of the more time-consuming meal kits I made (about 45 minutes) but it came out great. If I were to do it again, I might add a protein into the mix since the recipe, as it stands, has almost none. 

Street cart-style turkey bowls: If you live in New York, you know about halal cart meals with white sauce so addictive it should be illegal. This version of the street food staple was easy to make and just as satisfying as the real thing.

pork chop with sweet potato mash and green beans pork chop with sweet potato mash and green beans

The spiced pork chop was very tender and juicy, y’all.

David Watsky/CNET

Pork chops with honey butter, sweet potatoes and lemony green beans: As someone who doesn’t cook a ton of pork, I was excited to try this one, and it came out great. It was super simple to execute and the honey butter drizzled over the pork was addictive. As I’ve mentioned earlier, some small tips would have been useful. Though not specified, the step-by-step image shows a nonstick pan, but for something like pork chops, I think stainless steel or cast iron works better to get a good sear. 

Who HelloFresh meal kits are good for

HelloFresh is one of the best meal-kit options for families with one of the largest selections of recipes, which could impress even the hardest-to-please eaters. HelloFresh is a solid option for someone looking to cut time and hassle from their weekly meal planning routine since most of HelloFresh’s meals take around 30 minutes or less.

While there are some meal-kit companies that are focused on plant-based and vegetarian meal kits, HelloFresh has around five vegetarian options per week, so it’s a pretty good meal-kit service if you’re looking to learn to cook plant-based meals or add some more vegetarian and vegan recipes into your routine.

Read more: Best Meat Delivery Deals

Who HelloFresh meal kits are not so good for

Because there are limits on modifications, I would say HelloFresh is not ideal for anyone with strict dietary or allergy requirements. There are also meal-kit companies with more gourmet and technical recipes, so if your goal is to really stretch yourself as a chef, this may not be the service to do it. 

hellofresh hellofresh

HelloFresh

Final verdict: Is HelloFresh Worth the Money?

As someone who has a hard time making decisions but loves having options, HelloFresh was a double-edged sword. Even if the recipes were sometimes low on imagination, there were so many to choose from and everything I cooked was solid — no duds in the bunch. 

Of all the meal kits I’ve tested, HelloFresh meals probably have the widest selection of “crowd-pleasing” recipes, making them an excellent choice for families or picky eaters. You won’t find a lot of big heat, spice or unusual ingredients with HelloFresh meals, and with as many as 60 meals per week to choose from, it’s hard to imagine not finding three or four that appeal to you.

If you’re looking to lighten your load and cook for a crew that shies away from lots of spice or bold flavors, this just might be the best meal kit option out there. Recipes won’t require a ton of time or technical skill, either. For as little as $8 per serving, you can take the guesswork out of a few meals per week without going broke.

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Recipes per weekCost per serving (2-person plan)Cost per serving (4-person plan)
2$12.49$9.79
3$9.99$9.49
4$9.79$9.29
5$9.70$9.29
6$9.79$9